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At Greyson Legal, we help you safeguard one of your most valuable business assets — your brand. As experienced Brisbane trademark lawyers, we provide clear, strategic and commercially focused trademark legal advice to individuals, entrepreneurs, and companies across all industries.
Whether you're:
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Launching a new product or service,
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Rebranding an existing business,
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Expanding into national or international markets, or
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Dealing with trademark infringement or disputes,
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we’re here to guide you through the legal complexities with confidence and clarity.
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Your brand identity — including your business name, logo, slogan, and other distinctive features — plays a critical role in attracting customers and building reputation. Protecting it through proper trademark registration and enforcement is essential to prevent misuse and to preserve your competitive edge.
At Greyson Legal, we take the time to understand your business, your goals, and your market. Our trademark services are not just about filing applications — we offer strategic legal insights to help you make informed decisions about brand protection, risk management, and intellectual property commercialisation.
With our depth of knowledge in Australian trademark law and international registration frameworks, we ensure your trademarks are secure, enforceable, and aligned with your business growth plans.
Let us help you take proactive steps to protect your brand and secure your future.
Trademark Registration Services
Registering your trademark is a vital step in legally protecting your brand identity — whether it’s your business name, logo, slogan, or product design. As Brisbane trademark lawyers Greyson Legal provide end-to-end trademark legal services, including initial clearance searches, application through to trademark registration.
Conducting Comprehensive Trademark Searches
Before filing a trademark application, we carry out detailed searches through IP Australia’s trademark database and other relevant registers and secondary resources to assess whether your proposed mark is available. This helps minimise the risk of rejection due to similarity with existing trademarks and reduces the potential for legal disputes down the track.
We also provide advice on distinctiveness, registrability, and potential infringement risks.
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Preparing and Filing Australian Trademark Applications
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Once availability is confirmed, we guide you through every step of the application process. We:
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Draft and file trademark applications with IP Australia
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Accurately classify your goods and services under the Nice Classification system
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Ensure your trademark application aligns with your brand's commercial objectives
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Monitor application progress and keep you informed throughout the process
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With fixed-fee options and responsive support, we make the process efficient and stress-free for businesses of all sizes.
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Objections and Responding to IP Australia Exam Reports
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If IP Australia raises any objections to your application — whether based on descriptiveness, similarity, or procedural grounds — we provide swift and professional responses. We:
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Review and analyse examiner’s reports
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Prepare written submissions and legal arguments to address objections
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Liaise directly with IP Australia to resolve issues efficiently
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Improve your chances of successful registration
At Greyson Legal, we’re committed to ensuring your brand is properly secured from the outset. Let us handle the legal side of your trademark registration so you can focus on building your business with confidence.​​
Trademark Enforcement & Protection
Once your trademark is registered, protecting it from misuse or infringement is essential to maintaining the value and integrity of your brand. As Brisbane trademark lawyers, Greyson Legal provides strategic and effective enforcement solutions to help you take control when your intellectual property rights are threatened.
We act quickly and decisively to protect your legal interests — whether someone is using a similar brand name, copying your logo, or engaging in misleading conduct that confuses customers or dilutes your brand reputation.
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Infringement Advice and Enforcement Strategies
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If you suspect that another business or individual is infringing your trademark, we provide clear, commercially-minded advice on your legal position and enforcement options. This includes:
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Assessing whether infringement has occurred under the Trade Marks Act 1995 (Cth)
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Advising on the strength of your trademark rights and any risks of counteraction
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Recommending the most appropriate course of action — from informal resolution to legal proceedings
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We always aim for practical, cost-effective outcomes that minimise disruption to your business while enforcing your rights.
Cease and Desist Letters
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Often the first step in enforcement, a professionally drafted
cease and desist letter can lead to a swift resolution without
the need for litigation. Our letters are:
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Legally sound and commercially strategic
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Tailored to the specific nature of the infringement
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Structured to encourage compliance while preserving
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your legal rights
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We also manage follow-up communications and negotiations to
ensure the issue is resolved efficiently.
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Negotiating Trademark Disputes and Settlements
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Not all disputes need to end in court. We assist clients in:
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Negotiating amicable resolutions, co-existence agreements or licence arrangements
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Guiding you in relation to alternative dispute resolution processes, such as mediation or arbitration
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Avoiding unnecessary legal costs while still achieving strong brand protection outcomes
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Our approach is always guided by your commercial interests and long-term brand strategy.
Litigation through the Courts
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Where litigation is necessary, we provide you with further information on what is involved, including the need for obtaining specialist litigation services and/or briefing counsel.
Trademark Portfolio Management
A registered trademark is not a “set and forget” asset — it requires ongoing management to ensure it remains valid, enforceable, and commercially useful. At Greyson Legal, we can help clients to proactively manage their trademark portfolios, both in Australia and internationally.
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Registered trademarks in Australia last for 10 years, but to retain protection, they must be properly maintained and renewed. We can assist with:
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Tracking renewal deadlines for all trademarks in your portfolio
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Preparing and lodging renewal applications with IP Australia or foreign registries
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Advice about your obligations to ensure your trademark remains properly used and not vulnerable to removal for non-use
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Advice on any necessary updates to ownership, addresses for service, or classifications.
We can also offer portfolio audits and tailored strategies to help you stay compliant and minimise administrative burden.
Licensing and Assignment Agreements
Greyson Legal is a well regarded trademark law firm in Brisbane. We help clients navigate the legal complexities of licensing, assigning, and commercialising trademarks, ensuring their intellectual property is used effectively and protected at every step.
Whether you're entering into a licensing agreement, transferring ownership during a business restructure or sale, or negotiating brand use in a franchise , our trademark lawyers provide strategic legal advice tailored to your commercial goals.
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Trademark Licensing Agreements
Licensing allows you to retain ownership of your trademark
while giving another party permission to use it — often in
exchange for a fee or royalty. This is common in franchising,
product distribution, co-branding arrangements, and international
expansion.
We assist with:
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Drafting exclusive, non-exclusive or territory-specific licences
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Clearly defining scope of use, term, quality control, and royalty provisions
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Ensuring the licence does not dilute or compromise your trademark rights
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Protecting your reputation through enforceable quality standards and brand use conditions
Trademark Assignments and Transfers
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There are times when a trademark needs to be transferred to another party — such as:
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Business sales or acquisitions
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Internal restructures or changes in company ownership
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Transfers between related entities (e.g., from an individual to a corporate trustee)
We prepare the necessary assignment agreements and register the changes with IP Australia and, if required, with overseas trademark offices. We ensure:
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The transfer is legally valid and properly documented
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Your rights are not unintentionally limited or lost
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The new ownership aligns with your broader business and IP strategy
International Trademarks
As your business grows beyond Australian borders, protecting your brand internationally becomes essential. As experienced Brisbane trademark lawyers, Greyson Legal can assist clients in securing international trademark protection either through direct application to designated countries or via the Madrid Protocol system administered by the World Intellectual Property Organisation (WIPO).
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We help you:
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Identify the most commercially significant jurisdictions for protection based on your industry, sales channels, and growth strategy
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Understand the trademark laws and enforcement regimes of each target country
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Assess risks of brand conflict
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Tailor your application to include relevant goods and services classifications in each market.
We manage the full process of:
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Preparing and lodging your international trademark application
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Designating the countries where you seek protection
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Responding to procedural requests and office actions from foreign trademark offices
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monitoring the progress of your trademark application, keeping you updated on key deadlines and requirements.
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​As your Brisbane-based trademark attorney, we remain your central point of contact, coordinating all legal correspondence and procedural steps on your behalf.
Clients
A few clients we have helped with their trademarks
