Blog | Greyson Legal

Protect the Value of Your Brand During a Sale or Transfer When you sell or restructure your business, you’re not just transferring physical assets — you’re also transferring the intellectual property that gives your business its identity and market value. Your trademark — the name, logo, or slogan that customers recognise and trust — is one of the most valuable parts of that transaction. Yet, many business owners overlook the formal process of assigning their registered trade

Your Business Name Is Not Your Trademark Many business owners assume that once they’ve registered their business name or company name, their brand is protected. Unfortunately, that’s a common misconception. A business name identifies your business, but a trademark protects your brand. Understanding the difference between the two can save you from legal disputes, rebranding headaches, and lost goodwill. At Greyson Legal | Brisbane trademark lawyers we assist clients with both

Secure Your Brand. Strengthen Your Future. Your brand is more than just a name or logo — it’s your reputation, your promise, and your competitive edge. Protecting it through trademark registration is one of the smartest investments you can make as a Brisbane business owner. At Greyson Legal | Brisbane trademark lawyers we guide clients through every stage of the trademark process — from initial searches to application, acceptance, registration and ongoing brand protection — e