Your Brand Is More Than a Logo — It’s Your Business Identity From boutique cafés in Noosa to tech start-ups in Maroochydore, every Sunshine Coast business relies on one thing — its brand. Your brand is how customers recognise and trust you. It’s the name, logo, and reputation you’ve built through hard work. But without legal protection, anyone could copy or imitate your brand — confusing your customers and damaging your reputation.That’s where trademark registration comes in.
